Your Journey.
Our Expertise.
ABOUT US
The Prince of Playas isn’t just another real estate agency; it’s your gateway to the hidden treasure that is Playas de Tijuana. We’re a boutique outfit, laser-focused on this unique corner of Mexico, where the beach meets the border and the vibe is unmistakably vibrant.
Why did I start this? Simple. I fell in love with this place and wanted to share its magic. Imagine everything you adore about Mexico—a rich culture, stunning coastline, and an easy-going lifestyle—right next to the U.S. border. From your window, you can literally see the States, but you’re living in a whole different world.
This area is on the cusp of something big, just beginning its journey into real development. I’m here to help everyone, from savvy investors to digital nomads, and those looking for a fresh start south of the border. It’s all about having a guide who’s been there, done that, and knows the ropes.
I’ve been through the process myself, from finding that perfect home to securing legal residency and even citizenship. With a wealth of experience and a track record of helping countless others, I’ve crafted a straightforward plan to make your transition smooth and successful. Whether you’re dreaming of a seaside escape or looking to become a naturalized citizen, I’ve got the know-how to get you there.

THE LISTINGS
Here’s the deal: Prince of Playas has the inside track on everything happening in Playas de Tijuana real estate. We’re not just talking about the stuff you’ll find on the usual websites. We’ve got the new builds, the secret gems, and the up-and-coming properties that haven’t even hit the market yet.
Whether you’re chasing the dream of a swanky high-rise condo with sweeping ocean views and every amenity under the sun, a spacious home tucked away in a gated community, or a cozy casita in one of Mexico’s most underrated seaside escapes, we’ve got you covered.
Playas isn’t just a place to live—it’s an opportunity. A slice of Mexico that’s still affordable, still full of promise, and absolutely brimming with potential for those with the foresight to invest. Trust me, this is where the smart money meets the good life.
RESIDENCY AND CITIZENSHIP
Let’s be real: plenty of Americans move to Mexico and just… wing it, skipping the paperwork. Don’t be that person. Trust me, going legit is a lot easier—and a lot smarter—than you might think.
It starts with temporary residency, a gateway that eventually leads to permanent residency. Stick with it for a few years, and you could go all the way—becoming a naturalized Mexican citizen. Bonus: Mexico doesn’t make you pick sides. You can keep your U.S. or Canadian passport and add a little Mexican flair to your nationality.
Now, the process? It can feel like a bureaucratic jungle if you’re going solo. Sure, you can do it yourself, but why not save yourself the hassle? You don’t even need to speak Spanish (though you really should start learning—Duolingo is your friend, people).
Here’s the deal: if you can prove income solvency, you can live here. Simple as that. We’re here to cut through the red tape and make the whole thing as smooth and painless as possible. Because if you’re going to dive into this adventure, let’s do it the right way.


ALL THE OTHER STUFF
Let’s face it: moving to a new city is a challenge. Moving to a new country? That’s a whole different beast. But here’s the thing—it doesn’t have to be overwhelming. We’re here to help you squeeze every ounce of adventure and excitement out of this leap while sidestepping the mistakes, confusion, and red tape that can turn your dream into a headache.
When you work with us, you’re not just getting access to every property worth knowing about. You’re getting a guide, a partner, someone who’s been there and knows the ropes. We’re here to answer your questions, calm your nerves, and walk you through every step of the process.Need someone to meet you in San Diego and help you navigate the border? Done. We’ll cross over with you, give you the grand tour, and make sure you’re back across the border with a solid game plan—or better yet, a new home.
This isn’t just a move; it’s a transition into a new chapter of your life. And we’re here to make sure it starts off right.
Roger S. – Destin, FL
Moving to Mexico made perfect sense after just one visit and some simple math. Randy – “The Prince” – truly is a prince. From the moment we crossed the border together I knew this was “the guy.” MORE

Beau & Lacey – Chicago, IL
It’s long been my dream to relocate to Mexico but I never even knew about Playas until meeting Randy. Everything made sense on paper, so we booked a trip and were soon having tacos and cerveza with Randy… MORE
Mark M. – Phoenix, AZ
I’ve actually known Randy for decades but just recently secured his services to help me find a place and relocate to Mexico.
First, I had no idea that… MORE