Why Playas?
WHY PLAYAS?
Let me level with you—I’m genuinely amazed more people haven’t caught on to this yet. Stick with me here, because once I lay it out for you, it’s going to click.
There’s something undeniably thrilling—almost rebellious—about planting roots in another country. It’s not just a move; it’s a statement. Whether you’re leaving the grind behind to write a new chapter, snagging the vacation home you’ve always dreamed of, or making a savvy investment, buying property abroad is a game-changer. It’s bold. It’s deeply satisfying. And honestly? It’s something most people will never even think to do.
Playas de Tijuana is that place—just close enough to the familiar, but far enough to feel like a whole new world. This is your shot at living the kind of story you’ll be telling for years.
FLY IN THE OINTMENT
Here’s the thing about living abroad—it’s intoxicating, liberating, and full of adventure. But for most international destinations, there’s one harsh reality you can’t shake: you’re far. Far from home, far from family, far from the comforts you didn’t realize you’d miss.
I learned this the hard way when I moved to Brazil at 30. Don’t get me wrong—it was incredible. The culture, the energy, the food—it all left me in awe. But then life back home started to tug at me. My mom needed me when she had her hip replaced, and I wasn’t there. I lost count of the birthdays, the moments, the things that mattered. And yeah, I’ll admit it—there were days I would’ve sold my soul for an In-N-Out Burger. The distance? It started to wear me down.
Even in Mexico, most expats are still dealing with that same struggle. Hundreds, sometimes thousands of miles from the States. Want to go back? You’re looking at airport security lines, cramped Volaris flights, or long-haul drives. And don’t forget the cost—it’s not exactly cheap to hop back and forth whenever the urge strikes.
Distance can drain the joy out of an otherwise incredible experience. And that’s something you need to think about—because it’s not just about moving, it’s about how far you’re willing to go.
JACKPOT
And then there’s this place—a mid-sized Mexican beach town that feels like you’ve stumbled onto a secret no one else has cracked. Quiet, laid-back, but with all the modern conveniences: Wal-Mart, big-name supermarkets, major banks. It’s got everything you need. But here’s the kicker—the border is right there. Look out your window, and bam—California. San Diego is so close, it’s practically waving at you.
And it only gets better. Playas de Tijuana is its own little world—a cozy seaside enclave just a mile and a half long, neatly tucked away from the chaos of its big-city sibling to the east. But don’t be fooled by its calm demeanor. Tijuana proper, that bustling, electric metropolis, is just a five-minute drive up and over the hill.
Here’s the beauty of it: you get to choose your vibe. Want to stay tucked away in your beachside bubble, soaking in the calm and ocean breeze? Go for it—nobody would blame you. But when the mood strikes for a little more action—a taste of the vibrant, thriving heartbeat of Mexico—it’s right there. Out of sight, just over the hill, always ready to pull you back in with open arms. It’s the best of both worlds, wrapped up in one ridiculously convenient package.
THERE’S NO PLACE LIKE HOME
And then there’s the beauty of getting home—your other home, back in the States. Whether you’ve got a place to crash or just need to visit friends and family, catch up with your doctor, or handle some business, the border isn’t the wall it used to be. If you’ve got a SENTRI card, you can be back across in as little as 15 minutes.
That’s right—fifteen. It’s the kind of freedom that makes you realize you’re living in two places at once. All the perks of a beachside Mexican retreat, and when you’re ready, you’re back in the U.S. like it’s nothing. You can have your cake and eat it too.
BUY LOW, SELL HIGH
Look, I’m telling you—Playas de Tijuana is one of the smartest investments you can make right now. With the explosion of digital nomads and Americans flocking to Mexico for a more affordable, less complicated life, Playas is on the cusp of something big. You’re already seeing the first signs—two or three brand new, high-end luxury condos have popped up, and there’s a handful of resort-style, low-rise communities under construction as we speak.
Once word gets out—and trust me, it will—this place is going to change. Sure, it’s got its rough edges right now, a few scratches on the surface, but that’s what makes it real—we’ll call it “quaint” for now. In less than a decade, though, you’re going to see this town morph into something that looks more like Cabo, maybe even a little Cancun on the rise.
The people who get in early? They’re going to be sitting pretty. You can bet that the return on investment here is going to be sweet. It’s the calm before the storm, and you don’t want to miss it.
LET’S TAKE A LOOK AT THE MAP
If you’re not already sold on Playas de Tijuana as an investment goldmine, just take a look at the map. It’ll put everything into perspective. Southern California has over 160 miles of prime coastal real estate—Santa Barbara, LA, Orange County, San Diego… if you’ve got the money, there’s no shortage of beachfront living. But then, right when you hit the border, something wild happens. You’ve got exactly one and a half miles of coastline in Playas, and then—boom—you hit a wall. Or rather, a mountain.
That’s it. The flat, livable stretch of Playas de Tijuana is only about a mile and a half long before you’re climbing up some giant rock, and the highway leading south to Ensenada takes over. Sure, there are a few scattered properties further down the coast, but no real towns until you hit Rosarito. And while Rosarito’s got its charm, it’s 20 miles from the border and already too developed to be considered a “deal.” If you were going to get in there, it should’ve been in the ’70s or ’80s.
NO BRAINER
Here’s the kicker: So many Americans make the move to Mexico for one reason—everything’s cheaper. But they pay for it with a trade-off: they’re stuck in the middle of nowhere, far from the convenience of hopping back to the States whenever they feel like it. Playas de Tijuana is the only spot on the southern border that lets you have it all—cheap living, but still with America’s luxuries right at your fingertips, just feet away.
You already know that property in Mexico is a steal compared to the U.S. For instance, my $600K luxury penthouse on the water in Playas? That same place would run you at least $3 million in San Diego, just a few miles north. In Playas, you’re getting a bargain, while still being a stone’s throw away from the neighborhood where you’d drop millions for the same house.
It’s like living in one of the most expensive cities in America—while paying pennies on the dollar. You get all the perks of the high life, and the only thing separating you from the hustle of San Diego is a couple of feet and a fence. It’s a no-brainer.
